Cultural orientation refers to an individual's beliefs, values, and behaviors that are influenced by their cultural background. This research area seeks to understand how cultural factors shape people's perceptions, attitudes, and actions in various contexts. It explores how individuals from different cultures may have distinct worldviews and ways of interacting with others, as well as how cultural orientation impacts communication, decision-making, and relationships. Researchers in this field often examine cross-cultural differences and similarities to gain insights into how culture influences human behavior and psychology.